A Look into Calvin Klein’s Advertisements Essays - 525 Words

A Look into Calvin Klein’s Advertisements As a seductive young man looks into a camera a raspy voice, off camera, whispers, â€Å"You got a real nice look. How old are you? Are you strong? You think you could rip that shirt off? That’s a real nice body. You work out? I can tell.† No, it’s not straight out of a steamy romance novel, though it could be. This is just one example of how provocative Calvin Klein’s advertisements have been. Although the ads boosted sales for the Calvin Klein empire, it angered many parents, religious groups, and even the media over its message, its image, and its legality. There is no doubt the ads are in bad taste, but in advertising today, sex sells. Advertising is all based on the way a†¦show more content†¦And that their advertising explodes on the media scene.† Calvin Klein eventually dropped the $6 million dollar campaign after the advertisements were accused of violating child pornography laws. On September 8 the Justice Department began looking into claims that the ads used young models posed in a provocative manner. A Calvin Klein spokeswoman stated that only one of the models used in their ads was under the age of 18. The fifteen-year-old girl that was in his ads was Bijou Phillips, whose mother was aware of the ad and was proud of her daughter. If the parents of the teen models allowed their children to pose for the advertisements, who are we to blame the CK company for using them. Who are we to look down on Calvin Klein’s ads when you can watch any show on prime time TV and see much worse than what the ads portrayed? Who are we to suggest that the ads are suggestive when all we know is that, in advertising, sex sells and sells big? Isn’t Calvin Klein just giving the public what it wants? Calvin Klein has publicly stated that the â€Å"misunderstood† ads had been intended to â€Å"convey the spirit, independence, and inner worth of today’s young people.† Personally, I do not really buy that argument. Is he saying that the teenagers today are always thinking about â€Å"it,† doing â€Å"it,† or discussing â€Å"it.† But, at the same time, I don’t think the public should automatically label him or his company as â€Å"perverts† for using sex to sellShow MoreRelatedThe Advertisements For Gucci s Perfume And Calvin Klein1526 Words   |  7 Pagesattractiveness. Men to look strong and be tough, women to look pretty and soft.† Stereotypes affect every gender in the society because people have a prejudice on themselves and others. In â€Å"Men’s Men and Women’s Women,† written by Steve Craig, addresses the expectations that the society places on men and women. For instance, men mus t be masculine and wealthy and women must have a perfect body shape with beautiful facial features to be considered as attractive. Nowadays, the advertisements are taking advantageRead MoreAdvertisements Are Reflective Of Culture1391 Words   |  6 Pages Advertisements are reflective of culture. Therefore understanding them is crucial to understanding culture. Advertisements not only are trying to sell products but words and images to manipulate the public. Stuart Hirschberg informatively states â€Å"[the] intent of all advertising is to persuade specific audiences† (Hirschberg, p. 291). In the Spring 2017 Calvin Klein advertisement, the company uses the Aristotelian elements â€Å"pathos,† â€Å"logos,† and â€Å"ethos,† and rhetorical strategies by Stuart HirschbergRead MoreAdvertising Of The Same Media863 Words   |  4 Pagesbetween advertisements of the same media take a specific skill, eye, and intellect to make these comparisons and contrasts. Comparisons can include the imagery, copy, and the campaign, these are up to debate for the viewer, to one an advertisement can be provocative, but to another the advertisement can simply be a form of bandwagon. Calvin Klein and Versace have two internet advertisements that I believe them to both be provocative in their own special ways, but share a form of bandwagon. Calvin KleinRead MoreEssay on Consumerism in a Sexual Economy1196 Words   |  5 Pagescouldn’t pull your eyes away from? If so then the advertisement did its job, and may even be worth the chunk of change it cost to produce. The people of the United States have seen and heard about countless products for so many years, and that has brought about a problem for the corporations putting the ads out. With so many ads pushing into the heads of the American public, there has been desensitization and a growing accustomed to all the advertisements. If the consumer does not pay attention to theRead MoreCalvin Klei n Essay1410 Words   |  6 Pages 7th 2012 Calvin Klein An American Designer By Neera Bann Calvin Richard Klein was born and raised in New York Citys borough of the Bronx. He decided he wanted to be a fashion designer at an early age, most probably as a result of the influence of his grandmother. Leo and Flora Klein were his parents. They both worked in the grocery business. Flora’s mother, Molly Stern was an accomplished seamstress. She operated a notions shop and tailoring business where Calvin spent a lot ofRead MoreEssay on Calvin Klein’s Ad Campaign957 Words   |  4 Pagesskin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects s uch as the setting, theRead MoreThe Representation Of The Female Body954 Words   |  4 Pagesis questioned a great deal. The representation of the female body in popular advertisement is typically shown to be vulgar, it is known as their identity to look at a certain image for the male population to draw their attention. In the early 1900s, women did not have to be half naked to get attention from the media. They could have got attention by being fully clothed. In the 2000s time has changed and the advertisements have changed. The media portrays the women to be this way, is this really theirRead MoreWomen And Women s Advertising962 Words   |  4 Pages On a daily basis, the average person in the United States is exposed to roughly 3,000 different advertisements that contribute to shaping our society’s ‘ideal’ image of each gender (Baker 13). These images and texts typically represent and reinforce a fabrication of gender roles, expectations, and stereotypes. Examining and understanding the different portrayals of men and women in the advertisement industry is vital because we becoming so highly influenced by these unrealistic, fantasy-type imagesRead MoreAnalysis Of Judith Lorber s Two Ways A Woman Can Get Hurt 1973 Words   |  8 Pagesnot necessarily in the product. In Judith Lorber’s piece, â€Å"Two Ways a Woman Can Get Hurt†: Advertising and Violence, it becomes evident how many different ways a woman can be negatively affected by the media’s idea of how a sexy woman is supposed to look and be treated. Lorber’s research explains how women are negatively affected in the workforce and within their daily lives due to the constant objectification of women in ads and commercials. Women are forced to constantly think how to keep themselvesRead MoreAdvertising: Sex Sells Essay example1765 Words   |  8 Pagesyoung, flawless, sexy, flirty, provocative, fashionable, seductive, innocent, and happy. What do you think as you look at the pages in the magazine? I would like to look like her. What do you say to your self when you see the product? Will this product help me look like her? Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the